Digital Channel Synergy – Social Media and Email Marketing
A recent study compared performance data from small businesses that have combined their email marketing with social media marketing outperformed those using only email marketing.
- Faster list growth: From June 2010 through August 2011, those using both social media and email marketing saw 14.43 percent list growth, while those using only email marketing saw 8.96 percent list growth.
- Larger average list size: Those using both tactics have email lists that are 53 percent larger on average than their email-only counterparts.
Simply put, digital media channels are not a zero sum game. A truly integrated digital strategy will create synergy throughout your digital marketing channels.
Armstrong Digital will help optimize your website and campaigns to build your email list and increase your social media followers. We’ll improve engagement among your social media followers so that they discuss your product and recommend your website to their friends, thus producing a cycle to drive customer engagement and conversion.